A good user experience would be characterised by #seamless navigation, ease of payment, an easy #checkout etc. in an offline or online store. Good user #experience may mean nothing more than a transaction for a customer as there is rarely any chance for the brand to differentiate itself from other brands.
A good brand experience means harnessing the #emotional quotient of the customer. An engaging story or experience that lingers with the customer.
In a time where consumers already have a short attention span, a good brand experience is a must for #customerloyalty . Brands must strive to create an enriching Brand experience through storytelling & elements of surprise to foster long-lasting relationships