Selling homes can be challenging, even for champions in the real estate industry. Selling a home that’s yet to exist, now that brings a new set of challenges. At Identity Marketing, we specialise in working with clients to overcome challenges through original marketing.
Portland is world renowned for its urban design and incorporation of public spaces into the built environment of the City. Inspired by the waterfalls of the Columbia River Gorge, the Keller Fountains designed by Lawrence Halprin & Associates in 1970 are considered one of the prime instigators bringing natural design into the center spaces of cities.
#Design thinking is a process for creative problem solving.
Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes.
When you sit down to create a solution for a business need, the first question should always be: "what's the human need behind it?".
What does it look like to be good at Design Thinking?
The great beauty of design thinking is that the essential elements combine to form an iterative approach.
It may not always proceed linearly, but there’s a roadmap to help move you toward your solution.
It starts with identifying a driving question that inspires you and your team to think about who you’re really designing for, and what they actually need.
Next, you gather inspiration—what other solutions out in the world can help you rethink the way you’re working?
Use that to push past obvious solutions, and arrive at breakthrough ideas.
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