@the_berkeley may win the prize for pandemic ingenuity with their Blue Bar Bike cocktail delivery service. Every evening during cocktail hour, locals can place a call and a Berkeley mixologist will appear via bicycle to make a handcrafted cocktail on their doorstep.
Rivalutazione dei beni d’impresa. Normativa di grande interesse per le aziende che operano nel settore turistico. Con questa manovra il Governo impedisce la messa in liquidazione di una serie di società in perdita straordinaria nella fase lock-down, garantendo
maggior merito creditizio e benefici fiscali.
Un’ importante approfondimento nel corso di "incontri sul Frecciarossa" organizzato da Playhotel Next.
Per leggere l’approfondimento link in Bio!
"I've always relished being underestimated in this industry. Humbly surprising someone else's assumption of my abilities is quite rewarding. It's a natural Detroit attitude, I suppose.” 💬 Experience Manager @darkstar22, @foodworkslocal
1 416 minutes ago
It’s not drinking alone if your dog is with you, right!? 💭🍷
To our new followers, old friends, and everyone in-between — happy Friday! ☀︎︎ 𝘝𝘪𝘳𝘵𝘶𝘢𝘭 𝘤𝘩𝘦𝘦𝘳𝘴 𝘵𝘰 𝘺𝘰𝘶! ☀︎︎
1 1127 minutes ago
A Running List of New Restaurants That Opened During the Pandemic
Restaurants with greenhouse dining rooms, Flamin’ Hot Cheetos hot wings, and affordable takeout sushi sets have all opened their doors during the COVID-19 pandemic.
Read more at the link in our bio.
1 443 minutes ago
I’m working on the list for the top 5 beach bars to try in Barbados and @111eastbeach is most definitely on it! DM us any other suggestions that you’ve tried and LOVED
👉🏻Social media isn't just about making sales!👈🏻
The overwhelming majority want social media to be used to build a community.
(And, when people feel like they're part of an honest community, they're more likely to buy 🎉)
Do you agree?
Stat by @edelman
1 92 hours ago
An Exuberant Chinese Restaurant Spotlights Dongbei Cuisine on the Lower East Side
Public Village is a Chinese restaurant with dishes that partly reflect contemporary tastes back in China, not unlike the cluster of Chinese restaurants south of Columbia University.
Read more at the link in our bio!
1 42 hours ago
A big congratulations goes to the team at @the_berkeley on a creative concept to keep in touch with locals in London 🍸🚲⠀
The "Blue Bar" initiative will allow guests within the SW1X area of London to order some of the hotel's classic cocktails from their menu, and a team member will arrive at your door to fix your drinks at your front door!⠀
It's a fantastic idea that we hope will keep the local community connected with the hotel, and we'll be keeping an eye out for a well-dressed waiter on a bike in West London 👏🏽 📸 @the_berkeley
1 153 hours ago
Next week we are recording an interview with @eventmindpro entitled ‘Questions that white people are too afraid to ask.’ To make it as beneficial as possible, I need lots of genuine questions from people who might be confused about the Black Lives Matter movement. They will ALL be asked anonymously and there will be NO JUDGEMENT. Just honest questions that will help us all learn and understand a bit more.
Receiving a negative review about discrimination can be a stressful moment for you as a hotel manager, but if handled responsibly you can de-escalate the situation. Following the 4 steps outlined in our blog will help ensure your response content is clear and professional. Click the link in our bio to read more!
1 94 hours ago
DAD JOKE FRIDAY‼️‼️ What kind of music are balloons afraid of? 🎈
Got Milk? 🥛
Selling the lack of a product was genius marketing but 25 years on these 2 little words remain unmatched in the ad world making them part of the most iconic advertising campaigns ever.
Until then, milk had been marketed as healthy, nutritious and good for strong bones but the rise of carbonated soft drinks started changing people’s habits. Consumers knew milk was healthy but were increasingly turning to Pepsi and other carbonated drinks. 🐄
Instead of selling the product to consumers, Goodby, Silverstein & Partners sold the lack of the product. Reminding milk drinkers of the anxiety and disappointment that came when milk wasn’t available at crucial moments.
The tagline made milk a brand, not just a commodity & went on to spawn the celebrity “milk moustache” commercials hosting everyone from Kermit the frog to supermodels like Naomi Campbell.
We're no longer solely reliant on tv commercials or print campaigns but the lessons are still the same.
1 When you have a well known product that the market's familiar with, it's important to get consumers to think of using it in a different context making it new, fresh, and exciting.
2 Position your product in the mind of the consumer. When the consumer sees him/herself in the brand, you have secured a place in the consumer’s mind.
3 Stay true to your brand. Authenticity is key.
To watch some of the best "got milk" commercials check out this link on Youtube. https://youtu.be/0PAj5X4oYro
Do you have a favourite “got milk”? 🥛commercial?
Comment below ⬇️
If you don’t have a story, you’re just another diner competing on taste and price. But what really keeps consumers coming back is shared values. Your brand story might be tied to your personal background, or it can be an entirely fictional legendary tale. What’s important is that it sets the stage for what customers can expect. The result should be that customers and the press don’t just talk about your food. They talk about where it came from, how it’s just like back home, or how they felt like they were travelling somewhere new.
To find out how Maralytics can help with tracking your marketing or business advertising with your business, visit our website to find out more https://bit.ly/2tl4Gcg
Big, bold and sophisticaed, the Villa Copenhagen @villacph website offers the user a simple yet well-thought-out layout, matched with stunning photography and an attractive pastel colour palette. Clean lines, classy typefaces and a some tasty video make it an absolute pleasure to navigate through. Top marks for having their book now button fixed in place while scrolling. https://villacopenhagen.com/
How great is this? One of our great BENEFITS of using PhotoPad
So YOU can....: Save Time & Money so YOU can spend more time on Instagram building your engagement!
With PhotoPad You Can:
1. Save Time: Work from a single place by eliminating the need for messy emails between co- workers!
2. One Click: Share to all your social media marketing including Website and email marketing
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ask me about our $9.99 offer to create your first brand photo story #SMM#smallbusinessmarketing#Womenbusinessowners#hospitalitymarketing#travelplanner#Winery#contentmarketing
Our hearts go out to the many hospitality professionals out of work across our nation. A huge thank you and shoutout to client @auntjakesnyc for stepping up and offering FREE meals for hospitality workers and their families DAILY at their Greenwich Village location. Double tap to show them some love 🧡
16 1508 April, 2020
Dear friends, @amavi.agency knows this is an extremely difficult time for everyone in our industry. Food and travel are what makes our world go ‘round, and as a small business, our hearts to go out everyone that have been affected by COVID-19 - personally and financially.
To those that constantly serve others, we’d like to serve you.
Any local restaurants, bars, hotels, or travel/food/beverage brands that would like to receive pro-bono social media help... @amavi.agency is here for you. Please feel free to reach out directly to email@example.com. We will help you navigate next steps, how to position your brand through these trying times, as well as set you up for your return.
We believe that hospitality is everything - in both big + small ways. We’re excited to support our local businesses and come back stronger than ever, together.
Japanese Cherry Blossom & Vanilla Bean on a fresh brown butter cone. 🍦
8 12617 February, 2020
Blue skies ✨
11 17916 April, 2020
4 TIMES A FOOD PHOTOGRAPHER CAN *ADD VALUE* TO A RESTAURANT.
Since it’s 35 degrees right now, I suggest wrapping yourself in a gigantic blanket while reading this. 🥶 Or preferably with a pint of @benandjerrys Chubby Hubby ice cream and a glass of Pinot after work. If that’s your call, bookmark this for later! 🍦
Client discovery meetings always inspire me. I recently walked away from a meeting feeling the excitement that comes with new beginnings… it’s contagious! 🥰 Our chat also left me thinking about photography’s ability to *add value* to a new restaurant. I landed on these occasions:
1️⃣ 𝗪𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞: high quality photography is a MUST. This is your chance to brag about how amazing your culinary team is. Take it. 😉You deserve to make an incredible first impression on your guests.
2️⃣ 𝐓𝐡𝐞 𝐰𝐞𝐞𝐤 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐠𝐫𝐚𝐧𝐝 𝐨𝐩𝐞𝐧𝐢𝐧𝐠: is just as important as your preliminary website shoot for two reasons: 1. People eat with their eyes, 2. Photos that tell a story, highlighting food and guests, evoke an emotional connection to your brand. 💜Styled shots + human elements = the keys to building relationships with new and existing customers.
3️⃣ 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠 𝐬𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐦𝐞𝐧𝐮 𝐢𝐭𝐞𝐦𝐬 / 𝐞𝐯𝐞𝐧𝐭𝐬: through kick ass imagery will help you retain regular guests and attract new ones. No one likes to miss out on something great. But they’ll never know about the magic you’re making, if it’s not being captured. 📸
4️⃣ 𝐄𝐯𝐞𝐫𝐲. 𝐒𝐢𝐧𝐠𝐥𝐞. 𝐃𝐚𝐲: on social media and in email marketing! Social media (@instagram, specifically) is one of the FIRST places people go to scope out menu items. It’s like a window into a restaurant’s culinary soul.
Stellar food photography is a virtual invitation for people to try your concept. Don’t you agree?
35 21322 January, 2020
Back at the resort today for the first time, prepping for an opening May 21 🌵🌼. Crazy to think this is the new normal, but here we are 💫. I’m grateful to be back, but also appreciative of the time we had for life to slow down for a bit and smell the 🌹.
15 1456 May, 2020
Happy #traveltuesday , everyone!! What has been your favorite spa experience and why? This shot was taken where I work @hyatthillcountry’s Windflower Spa 🧘🏻♀️🌸. It’s pretty relaxing and fantastic!! We have incredible massages, a gorgeous pool, sauna and hot tubs 🙌🏻
And I’m not just saying that because I’m the resort’s marketing manager 🤣. I’ve been visiting the spa for the last decade when my family traveled to #satx .
When not working, I’ve been planning a bachelorette party in the “wellness capital,” Sedona, AZ for my bestie @kettlebellsandcabernet and wanted to hear from you all what makes a spa day GREAT 😁
92 2255 February, 2020
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