If you are thinking of advertising on Facebook or Instagram, you ought to know how to select the people who will see your ads.
By careful selection, you will ensure that your ad is delivered to the right audience.
Facebook has 3 networks on which they show ads - Instagram, Facebook, and Facebook Audience Network. You can select one or all for your ads.
Your first step is to know who your customers are. Whose attention are you trying to get? This is a basic aspect of your business, so I assume you already have if figured out.
Here are the basics of Facebook Audiences.
Here are the 3 types of audiences in Facebook Ads Manager:
1️⃣ CORE AUDIENCES
These are groups you select manually based on Facebook's data such as location, income level, gender, age, language, interests, devices used, and behaviours. You can save your selection and reuse it for future ads.
This audience is valuable because it allows you to select the people who you believe are most likely to favour your product.
2️⃣ CUSTOM AUDIENCES
These are created from your own contact lists (email addresses) that you upload to Facebook when setting up your ad. You can also add people who like your Facebook Page, or people who have visited your website.
This is a valuable audience because you already have a relationship with them, and chances are they already know and favour your product.
3️⃣ LOOKALIKE AUDIENCES
These people have similar characteristics to the people who like your Facebook Page, and people who engaged with your previous ads.
The value of this group lies in the expectation that because they are similar to people who already favour you, they too are predisposed to favouring you.
Each of these 3 audiences give you even more options to zoom in on the customers you want to reach. Be careful though! Zoom in too close and you might overlook other potential customers.
Selecting the right target audience is crucial. If you advertise to the right people, at the right time, in the right way, you will get the best value for your advertising dollars.
✔️ Be your biggest fan and supporter!
✔️ Cut ties with negative people.
✔️ Strangers WILL BE your biggest supporters regardless if your own family & friends do support you.
✔️ Hard times WILL come no doubt about it but after a storm there’s a rainbow.
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