📷 Are you re-posting or using other people's photos on your IG?
It is easy to save any photo you find online to your computer or your phone. If you’re posting about the best Colorado 14-ers and want a great mountain photo, all you have to do is search Google and you’ll find plenty. You should know, though, that just because it’s easy does not mean it’s legal.
Even celebrities violate copyright laws on accident. In 2017, J.Lo was sued for posting a photo of herself on her own Instagram account that a photographer had taken (just because you appear in a photo doesn’t mean you have a right to use that photo).
You should be aware of copyright laws surrounding the use of images. If you violate copyright laws, by using images that aren’t yours, for example, you could face penalties. It doesn’t matter if you took the photo down, credited the source, included a disclaimer, couldn’t find the source of the photo, or even had no idea that the image was a copyrighted image... and the copyright laws provide for some hefty fines.
If you’re saying “what about Fair Use,” we hear you. There are a lot of misconceptions surrounding the Fair Use doctrine. Although fair use provides some exceptions for copyright laws, it only applies in limited situations (such as education or parody, for example). Just because you credit the source does not mean you fall into the fair use exception.
We are giving you 3️⃣ tips to help you use images on your social media the right way:
📸 Subscribe to a stock photo website. When you subscribe to use a stock photo service, you are paying for a license to use the photos (in accordance with the website’s rules).
📸 That said, if you’re using a stock photo website, be sure to read the terms of your use. Paying for use of stock photos does not mean you can use the photos however you want. Most stock photo websites outline how you are (or are not) allowed to use the photos they supply.
📸 Ask. If you see a photo you love, you are allowed to ask the photographer or creator if you can repost it or use it on your website.
Have you had to ask for permission to use someone’s content? Share with us how you handled it. ⤵️
Все хорошо в Сколково, но как же неудобно сюда добираться 🤨
1 753 minutes ago
Let me tell y’all a real life story.
I tweaked. Hard.
I didn’t trademark one of my most popular online course names and someone else trademarked a similar name.
I felt SICK! Ugh.
Especially since I knew the chick. 🙄
Life is now; it is traveled only once. Today's moments will become tomorrow's memories. The wise thing is to enjoy every moment, good, bad, happy or even sad because the gift of life is LIFE itself.
adj. ‘Book it
Drop the "Face." Just "Book." It's cleaner.
Facebook registered trade marks for the words FACE® and BOOK® a few years back in the US and is now looking to do the same in Europe.
Back in June, the company filed a European trade mark application to register “BOOK” for a laundry list of electronic gadgets and gizmos including computer hardware, software, apps and wearable tech products.
FACEBOOK® might be in the social networking biz, but they definitely don’t LIKE® it when other businesses POKE® around their trade marks and IP.
📷: Simon Steinberger via @pixabay
Yes, one of the requirements for trademark protection is “distinction”. The purpose of a trademark is to distinguish a business or enterprise from others in the same industry. This is more effective when the trademark is easily recognizable and different from all others in the marketplace.
Для того, чтобы продавать мармелад под своей ТМ на рынке Испании, достаточно зарегистрировать ТМ в Украине?
Торговая марка имеет территориальный характер, а это означает, что зарегистрированная ТМ в Украине не дает вам права запрещать использовать ее в другой стране. Например, в Испании. Потому, если экспортируете, продаете товары или оказываете услуги за рубежом, рекомендую зарегистрировать ТМ в тех странах, в которой осуществляете свою деятельность.
Способы регистрации ТМ в других странах: • национальная регистрация — непосредственное обращение в патентное ведомство выбранного государства. Регулируется законодательством конкретной страны со всеми его особенностями; • международная регистрация — по Мадридской процедуре. Реализуется через обращение во Всемирную организацию интеллектуальной собственности (WIPO) с указанием стран, в которых будет проведена регистрация; • региональная регистрация ТМ — действует на территории нескольких стран одновременно (Евросоюз, Бенилюкс). Кстати, обязательно ДО подачи заявки проверьте, есть ли уже идентичные ТМ или схожие до степени смешения. Поиск поможет оценить шансы на регистрацию ТМ, а также риски быть обвиненным в нарушении прав третьих лиц.
How Counterfeit Products Affect Brands and Consumers?
The multiple uses of digital platforms and ecommerce have ensured ease in marketing and purchasing the products using bank transactions. The e-commerce sector is expected to touch US $ 200 billion in 2026, according to the Indian Brand Equity Foundation. This led to a huge counterfeit market across the world but also in India.
China and Hong Kong top in the list of countries which produces and even trade counterfeit and pirated goods, followed by India. Counterfeit goods can be replicas or first-copies, making it difficult for the actual person to differentiate but there is vast difference in quality eventhough the price is same as that of original.
However counterfeit business will affect the genuine customers and the market itself. Brands that have spent years in R&D, trying to evolve products or goods for the benefit of consumers are also at risk. Cheap imitators may use their brand name or product so the original brand may lose out.
There is an infringement of copyright or trademark but there is also serious fallout in terms of the fake seller gaining financially at the cost of the original.
Then, there is a much bigger issue of loss of brand equity, reputation and trust earned over the years by the original brand, in case the counterfeit product malfunctions or causes harm to the consumer.
There are several Acts such as the Trademarks Act 1999, Copyright Act 1957, IT Act 2000 and Designs Act 2000 among others to help with infringement of copyright and trademarks. However consumers need to keep a close eye on refunds or returns policies, online reviews, pricing and do their research about the brand, their after-sales policies and support.
🍃🦜Colourful details and unique printings adds a super exclusive touch to the Lugó Lugó Jackets. Get this and more personalized Linings HERE. 🍃🦜 #Trademark#LatinoGang
3 2239 hours ago
Duta Merek (bahasa Inggris: Brand Ambassador) adalah istilah pemasaran untuk seseorang atau grup yang dipekerjakan dengan dikontrak oleh sebuah organisasi atau perusahaan untuk mempromosikan suatu merek dalam bentuk produk atau jasa, baik hubungan nasional maupun internasional. #dutamerek#brandambassador#trademark#merek#konsultanhki
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Helvetica is a neo-grotesque sans-serif typeface developed in 1957, influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs.
A large number of variants of Helvetica were rapidly released to expand on its popularity, including new weights and languages.
Helvetica is one of the most used typefaces for logo design.
13 1,93416 September, 2019
8 Famous logos that use Avant Garde✨
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Avant Garde is a font family based in the logo font used in the Avant Garde Magazine.
The logo was designed by Herb Lubalin and then, Tom Carnase worked with Lubalin to transform the idea into a full-fledged typeface.
17 1,8469 September, 2019
Tommy Hilfiger Logofont - Gill Sans
Thanks to @davidereggiani_
Do you know other logofonts?
DM me or send an email ✌️
9 1,1137 August, 2019
Even the king can’t own ‘Taco Tuesday’
Fun quick illustration for the @washingtonexaminer about how Lebron James tried to trademark Taco Tuesday but was denied.
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