ANNOUNCEMENT: I will be putting Flax + Symbol on vacation mode (meaning the etsy shop will be closed) this Saturday morning, May 30th, for 1-2 weeks, so that I can catch up on orders, make masks to donate, and work on all things Flax + Symbol. Running this one woman business has become very overwhelming with the sudden increase in sales, and I just need some time to regroup. So if you've had your eye on anything in the shop, please place your order within the next 2 days. I'm truly sorry for any inconvenience this may cause.
Public Poll Time! A friend/client asked me awhile back if I’d want to paint something on one of the walls surrounding his pool area. He’s recently put a ton of time and effort into renovating his outdoor area. He originally thought that he wanted to do some kind of text statement but I suggested that we explore some fun minimalist landscape ideas. I really love the scale and intensity of this mural I’m proposing but the client thinks it might be a little loud and or overwhelming. Knowing that this is just a photo shop mock up and that the colors can be adjusted, I’d love to hear your reactions. Swipe right for a closeup. Are we 👍🏼 or 👎🏼 on this big bold scene?
This week brings a flurry of mixing, pouring and packing up items. So incredibly thankful for all of these customer orders and the support you all are showing my little business 🙏🏻🙏🏻 📸 @easterdaycreative
1 7027 May, 2020
The last time I wore this cutie top was during @omandthecity’s wedding weekend so I figured it was time to bring it out again for a spin around my living room 🏡🌸✌🏼🧚🏼♀️
I love that these pink + coral colored facemasks were by far the most popular this week! Also, all of our linen face masks are now available in three sizes: small (best for kids), medium (best for women) and large (best for men), and have adjustable straps, so you can get a perfect, customized fit. Stay safe✌
These San Diego nights are really starting to feel like summer! Our end of season sale means up to 75% off outdoor. Get your space summer ready folks!
5 10126 May, 2020
Rinse off in style 💦 You can upgrade your outdoor shower game with modern planters and fun accessories, as seen here at the @quiettownhome co-founders' Long Island home. Link in bio for the full tour and to shop the look! #WestElmLOCAL#outdoorshower
Have you ever wondered where we get our beautiful plants for our Nashville showroom? Our friends at @gardens_of_babylon are the best and recently are back open for business! Shop Nashville this weekend with plants from @gardens_of_babylon and all things outdoor from @westelmnash 🌿💚
Ok somebody needs to hand me a drink with an umbrella in it ASAP. I kicked off the holiday weekend by vacuuming the rug and moving my plants around...not the Memorial Day festivities I’m used to. Anybody have any actual fun planned?
West Elm has teamed up with local artists to bring you a West Elm Coloring Book! We’ve chosen to draw a desert scene from @paigepoppe 🌵🖤✨ You can print these off or download them to your iPad #westelmlocalcolor
6 6222 May, 2020
My new favorite pass time is #coloring under the stars listening to some tunes 🎶 🖍 🎨 ⠀
Checkout @westelm Coloring Book 📝 ⠀
Have you been coloring?! Please share your art work! 😍⠀
✨Introducing ✨the #WestElmLOCAL Coloring Book! 🎨This free, downloadable, all-ages coloring book features 20 illustrations submitted by artists & makers from West Elm's LOCAL program, which gives a platform to artists who foster craft & community across the country 👩🎨 Ready to color? Here's how:⠀
1️⃣ Download the coloring book PDF through the link in our bio (westelm.com/localcoloringbook)⠀
2️⃣ Print the pages you’d like to color - or color them digitally!⠀
3️⃣ Snap a photo or video of your masterpiece and share it! Make sure you tag @westelm, the local artist, and #westelmlocalcolor - we'll be sharing our favorites ✨ Want to learn more about our LOCAL program? Head to westelm.com/local to meet the makers & support small businesses! (Swipe >> to see illustrations by @ampersandstudio, @claudiaillustration, @paigepoppe & @shannonnewlinart)
0 2022 May, 2020
🌷 14 - Darlene 🌷
Welcome to the FAMILY FLORAL collection. Grandmothers, mothers, aunts, sisters, cousins, daughters, nieces; each orchid painting is lovingly named after a woman in my family. 🧓🏼👶🏽👩🏼👩🏽🦱👵🏽👱🏼♀️
Meet Bekka Palmer, founder of @weareclosedonmondays and a maker in the #WestElmLOCAL program! Take a peek inside her Brooklyn studio to see how her hand-painted baskets come to life. Link in bio to shop Closed Mondays on westelm.com ✨
“I’ve already gotten 3 landing page requests for the Home Refresh Challenge and I just posted it 30 minutes ago!” - Modern Agent Social Club Member
Your database = your network. The people who will see your name in a more intimate setting than social media (their inbox) on a regular basis and keep YOU top of mind.
Social media should be used as a means to continually be growing that database, not just posting pretty pics or getting likes.
The question is: how do you get them there?
Enter: Strategy (taught by your girl, Chelsea aka ME)!
For this month’s marketing plan, I designed the Home Refresh Challenge (combined with a specific strategy) for members to grow their database.
Who doesn’t love a good before and after? The magic of just $50 worth of paint, the addition of a few plants and some shelf styling is the content people crave (think HGTV).
By showing up in a way that brings HGTV style content to your feed with a strategy behind it, you can entertain your followers, convert them to database contacts, then email them with our monthly email template to stay top of mind!
PS: I have a stat for you: 100% of the people you know, know someone who will move this year.
Are they going to think of you when the opportunity comes to share your name?! Hopefully YES!!! The crazy part is thst you can use social media for free, as your well oiled machine to make it happen!
1 5618 May, 2020
You could get wit dis or you could get wit dat || • M o o n R i d e r • [ 36x36 ] • || •
nothing is quite as relaxing as starting saturday morning off with a sketch. @westelm just put together a free coloring book of artwork from several independent artists they work with, including me. : ))) check it out here! http://www.westelm.com/LOCALcoloringbook
12 21216 May, 2020
That morning light creeping in. ✨ Good morning San Diego! How can we help make your interior dreams come true? DM us for one on one assistance or book an appt. through the link in our bio.
N O . 1 5 | Heading into this weekend, I’m feeling a bit reflective of the last few years. Like a ripple effect, so much in my personal life has changed; unexpected, unannounced, & with many questions unanswered. I’ve noticed something huge, though — the humans I allow into my life make all the difference. Quite a few people I used to admire two years ago or six months ago or even five weeks ago, no longer appeal to me. Their harsh judgment towards others has left a negative, damaging imprint on my heart, & I no longer need to subject myself to that level of emotional abuse. I’m so proud of myself for seeing this toxicity for what it is, for what it always has been. I’m so grateful for women like @lifeslookingood, @flatbushgirl, & @moriacrowley. Thank you for collectively being some of the most amazing, inspiring Jewish influences of my life. For reminding me I’m not alone (among a sea of the same type of trending Jewish woman Instagram seems to be full of these days). For using your G-d given talents & empathy & strength & know-how to better the world. For living a life that is just as meaningful, just as beautiful, & just as holy as anyone else’s narrow view of what a Jewish life needs to look like. You’re proving that Jewishness doesn’t need to be only one way; that it can be celebrated & elevated in the modern world, with the driving force behind it all being love & joy & the freedom of self-expression & choice. You’re all reflections of what I envision a Jewish woman to be. Shabbat Shalom. xx | captured by @remnantsofbrit
Getting bored? If you haven’t already, check out our #westelmlocal free downloadable coloring book! 🎨 It features 20 illustrations from artists and makers that are apart of our west elm LOCAL program. Visit westelm.com/localcoloringbook to download & print - or color digitally. ✨💻 Then, when you’re done, share it with us! Tag the local artist and #westelmlocalcolor ! This page by @leahduncan was colored by @liz957 🧑🎨
4 1815 May, 2020
It’s been a looooong week! TGIF. Check out this cutie hanging with some of our best selling planters. Thanks for sharing @rabara.haus!
Thank you West Elm Estero for opening your doors to small businesses like Marie Lourdes Boutique. My heart is filled with so much gratitude for the opportunity, the exposure and for connecting with strangers and friends who appreciate and support local artists — the encouragement is priceless. Yesterday flew by because I was having way too much fun and didn’t have time to document. Here’s a moment during my pop-up I wanted to share with you, the crazy plant lady and her colorful babes.
Trust your weekend is just as vibrant 🌿✨
53 18820 October, 2019
n o i r • shelfie bowl ready for next weeks pop up at @westelmaus Brisbane store Saturday and Sunday 26-27th October 🖤🖤🖤 #westelmlocal